Product, Fashion, Lifestyle, Technology. Art Direction of My 10 Best in Commercial Photography
THE CHALLENGE
The challenge in commercial photography beyond just capturing the image is capturing the story behind the image. No matter if it’s a product image or editorial lifestyle image the real task is telling the story without ever having to read a word.
THE JOURNEY
Lighting, camera position, focal length and position of the subject all play a part in nailing the moment and revealing the story. From moody to light-hearted to sorrow to inspirational capturing the emotion in a single frame is like playing a symphony of the aforementioned. When everything is in tune you make music to the viewers eyes.
THE ARRIVAL
Each and every image shown here were successfully used to tell their story. Whether it was a product shot to show the sleekness and aerodynamics of an aircraft, the sex appeal and attractiveness of the latest fashion, the confidence of true diva, the swagg of a hot music producer or visionary prowess, precision and craftsmanship of new technology- -Each photo delivered on the cliche. A picture is worth 1000 words.