A Cursory Look at the Most Clever Print Ads in My Recent Career
THE CHALLENGE
The Challenge for Advertising is always about trying to get the attention of the audience so that you can deliver the message of the author. In some way you have to find a way to break through the clutter with a message that is clear, sharp and memorable.
THE JOURNEY
Over the years I have had an opportunity to produce a variety of advertising from high tech, to home goods and just about everything in between. My attempt is to try to resonate with the reader with words and interest the most resonate with them.
I liked the “Did you Get the Memo” concept because there was a notion that our competitors had a foothold on customers because their brand name was so well known they considered themselves the safe bet. Meaning if somthing went wrong no one would blame them for buying the Industry favorite. So this ad created to confront that notion and convey the message that you can choose Supermicro and make significant improvements to your server infrastructure to please your bosses rather than stick with the industry favorite.
I also liked the “Play Harder” concept. It gave a great depiction of the gaming experience being taken to the next level due to the use of Supermicro Motherboards.
THE ARRIVAL
I’m most proud of the Harley Davidson advertisement which promoted their website. The idea came from listing to my brother talk about what he was going to do with his bike over the winter and what he imagined the response to be to the results at his first summer ride.