Envious Comments You Get from Fellow Designers When Pull Out All Stops on Print Piece
THE CHALLENGE
To create a high quality print peice to house a crystal partner plaque and 50 or so flyers and datasheets along with a partner agreement and certificate to mark the partnership of between
Celestix and new partners. They wanted the piece to depect the value of the relationship just from its presentation. it also needed to all fit in one compact carrying case.
THE JOURNEY
Of course there is always a budget and the budget in this case ruled out the use of more exotic materials like metal or leather.
So what we settled on is a an intricate diecut of C1S clay coated bright white stock. A rough mock-up was created out of regular 100# stock writing paper and then passed on to the vendor to have a CAD drawing made of the dieline and laser cut mock-up to depict the die. To assure accuracy in position and layout we designed the piece with the dieline in place in the file.
The diecuts were arranged in such a way that each panel revealed slightly what was behind the next.
An array of metallics, gloss, matte, and UV finishes were applied to Pantone inks to provide distinction between images and greater depth and perceived value of the piec.e.
Diecuts were also utilized to hold a DVD, CD and business card in a fanned out manner.
THE ARRIVAL
The finished piece is perhaps one of the most elaborate printed pieces in any of the teams entire portfolio. The opportunity allowed us to utilize almost every luxury of offset printing and finishing.
In sharing portfolio pieces with a fellow designer he was thoroughly impressed. As a matter of fact his exact words were… “You don’t f— around!”